Biography: Charisma, thirst for knowledge and liquor industry passion all carefully shaken would perfectly describe the new global brand ambassador from Cape Town, South Africa for the UK’s number 1 premium gin – Whitley Neill. Devin Tomlinson now travels the world spreading the heritage and history of South African born yet expertly crafted in England, Whitley Neill handcrafted gin.
Let’s find out a bit more about Devin’s professional career.
He started his career as a Head Bartender in cocktail bar Billy the Bums in 2008, in 2010 he worked as a General Manager in Tokio Nightclub, where he first started to project managing all the nightclub’s events.
Later he moved on to Big Nite Out Productions, where continued to expand his experience in planning and project managing of events, although his responsibilities were more diverse.
In 2014 Devin started working in alcoholic beverage companies firstly as a Regional Sales Manager and later as a Brand Ambassador. He managed all premium brands, especially on Gin & Whiskey, arranged and set up high profile events such as premium Gin or Whiskey evenings, represented the companies at all spirit festivals.
In 2018 Devin graduated from Shaker Bar School Advanced Mixology Course and that year he becomes Whitley Neill Brand Ambassador in Halewood UK.
Performing Masterclasses globally on all the Gins in the Halewood portfolio.
Assistance with all global trade events such as TFWA (Cannes), BCB Berlin & New York, Barometer (Ukraine), Prowein (Germany), London Cocktail Week, Imbibe (UK) etc.
Representing the company at all spirit festivals and ensuring the brand equity is built.
Short summary of work:
Whitley Neill Presentations conducted: over 140 presentations globally.
WNG Masterclasses Presented: 38 (World of Whitley Neill), 2 (Complex G&T – Home Mixologist).
Number of countries visited as Global Brand Ambassador: 20 different markets.
Topic: Evolution (Revolution) of Influence in the Spirits Industry
What is influence?
The Personality of Spirit vs People
The importance of personal connections in marketing through a “mobile-first” era
Word of mouth
Modern forms of influence:
Social / Digital Influence