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Kenji Jesse

Biography: Kenji Jesse, is a Global on-trade consultant, proprietor of Nomu|Consult, advising and activating with luxury brands around the World. Over the past 20 years, he has run bartender advocacy and training programs such as World Class and Diageo Bar Academy in over 70 countries and worked as a Global Brand Ambassador delivering Sensory Experiences. His claim to fame is holding 2 Guinness World Records including the World’s Largest Cocktail lesson (1,774 people took part) and being the Star Stage host of the BAROMETER International Bar Show.

Topic: Japanese Philosophies for Bartenders
“Culture does not make people. People make culture”
So, what is it about the Japanese people and their culture that have inspired bartenders around the World over the past 20 years?
Perhaps you use sexy Japanese bartools for their precision and quality or maybe you utilise fancy Japanese bartending techniques from the hardshake to ice diamonds, but have you ever considered the why and the thought process behind them.
You may have heard of ‘Omotenashi’, the Nippon mindset of hospitality but in this talk, half-Japanese Kenji Jesse will deliver insights into the cultural philosophies and virtues to help you explore the Way of the Japanese and their applications as a bartender.
By the end of the talk, you may find yourself contemplating your Ikigai 生き甲斐 (your reason for being), practising Kaizen 改善 (the process of continuous improvement) and approaching bartending with an attitude of Shoshin 初心 (beginner’s mind).
Brought to you by Diageo Bar Academy, designed to keep you informed, inspired & connected.

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