Olga Nesterenko

Topic:Cheers to marketing!

Marketing is an exquisite workmanship akin to mixology. How to mix product features, add brand attributes, gather a team of like-minded people, add a rich taste to the identity and at the same time make the audience remember you.
– How the news about the Ukrainian bar spread all over the world, got to The Mirror and even to the MSN news aggregator.
– The relevance of the topic is growing in crisis times, when the HoReCa sphere is the first to feel the hit, but it is also the first to shrug.
– 95% of content is being left beyond attention – how to get into the happy 5%. Inside information and tips of creating ideas from inception to implementation.
– An honest and fervent talk from a marketer and an entrepreneur “in one glass”: which ingredients will help in creating a brand, and which will kill it.

Biography

The owner of the marketing agency Nebo ideas agency, Effie Grand Prix owner. Olga was the first to represent Ukraine at the Roger Hatchuel Academy as part of the Cannes Lions. She has working experience in Ukraine, Russia and the USA, is a jury member of international festivals ADC and Effie, speaker of festivals, forums and conferences on the topics of marketing and business.